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Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.

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A/B Split Testing with SMS Campaigns

A/B split testing is the method used to test two variations of something so that their performance can be compared enabling you to judge which variation is the most effective for your business. For example, with online adverts, you could set…

2 Min Read / SMS Marketing

A/B Split Testing with SMS Campaigns

A/B split testing is the method used to test two variations of something so that their performance can be compared enabling you to judge which variation is the most effective for your business. For example, with online adverts, you could set…

SMS Campaigns for Direct Response Marketing

Direct response marketing is one of the most measurable forms of marketing, you can see how many leads were generated and how many of those leads became sales. You can also test different copy and styles to see which version best…

Types of Mobile Marketing

Mobile marketing is a growing sector, however it is still somewhat under-used. The following is a quick guide to the mobile marketing world: Mobile Web: having a mobile friendly version of your website is increasingly important as more and more people…