Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.
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As 95.3% of consumers said they would respond to an SMS survey, delivering your brands survey via text message could prove very effective. See our best practice tips below.
Finding the best marketing strategy for B2B communications is often more challenging than for B2C as not only do B2B companies need to understand the business they are communicating with, but they also need to understand those companies’ own customers too.…
This post looks at how SMS marketing squares up to the longer standing marketing method of Email. First, a quick overview of the benefits and draw-backs of the two marketing methods; SMS Marketing Pros Email Marketing Pros Send out time sensitive…
If you thought sending out bulk SMS messages was just for retailers to promote an offer or a competition they’ve got running, then think again. Bulk texting doesn’t have to be just for marketing purposes, you can use SMS solutions in…
As we all know, integrating all of your marketing communications with one clear message and a similar feel is far more effective at driving a strong response from consumers, and sending texts online is no exception to this. Setting up short…
Competitions are a great way of increasing the interactivity between your brand and consumers. Sms competitions are fun and offer a clear benefit to consumers; a key concern with sms marketing is to be adding value so as not feel intrusive.…
Mobile marketing is increasing rapidly; it is predicted that by 2015 the UK mobile advertising market will be valued at £992m (FirstPartner), up from £83m in 2010 (IAB). There is a lot you can do with mobile marketing aside from bulk…