The UK largest furniture store, introduces SMS to transform business communication.
Harveys The Furniture Store is the largest furniture specialist in the UK, and is wholly owned by Steinhoff International, which, in the UK, comprises of five major national brands – Harveys, Bensons for Beds, Sleepmasters, The Bed Shed, and Cargo Home Shop.
Harveys is the largest contributor to Steinhoff International in the UK with a turnover of £240 million, generated from over 155 stores.
Initially, Harveys just wanted simple and effective means by which top-level daily sales figures could be sent to senior managers at the end of each day’s trading. Text messages were chosen due to their ability to rapidly deliver short messages in to the hands of the recipients through their mobile phones.
Soon after this initial requirement was fulfilled, however, the use of text messaging was significantly expanded by using it as a means to communicate with Harveys customers.
*This is an example text message. This copy was not used by Harveys.
TextAnywhere’s Developer Toolkit enabled Harveys to integrate the sending of text messages within its own, in-house application within minutes.
Just 48 hours after selecting TextAnywhere as their SMS provider, senior managers were receiving automated, SMS-based sales information service was live and seamlessly replacing the original solution. Text messaging is also used internally as a means of communicating with colleagues throughout Harveys.
“Since Harveys has been using text-messaging to contact its customers, inbound customer enquiries have dropped by 90%, first time deliveries are significantly up and the quality of client sales support has improved.”
The use of text-messaging has grown significantly since the initial requirement was identified in late 2004 and is now considered a business-critical tool within Harveys.
The success of SMS messaging as a business communication channel, has also led to other companies within the Harveys group initiating similar services and TextAnywhere are proud to continue delivering a robust and reliable service.
Range of Services
TextAnywhere empower organisations across both the commercial and public sectors to communicate better with text messaging services that enable the sending and receiving of SMS messages, through online and email applications.
They also offer a Developer Toolkit for clients to integrate texting into their own applications, as well as a White Label service for partners who wish to offer TextAnywhere’s services as their own, to find out more email us at email@example.com.