Is SMS marketing environmentally friendly?
Switching to SMS marketing from more traditional marketing channels, is a brilliant way of instantly reaching your customer base in a cost effective and environmentally friendly manner.
The environmental impact of sending an SMS text message to your customers is a fraction of the impact generated from other marketing channels. For instance, a 10g letter made from recycled paper is estimated to produce 140 grams of carbon dioxide (CO2e), a typical email produces 4 grams of CO2e and this can increase dramatically when adding attachments or downloads; whereas sending an SMS message produces a substantially lower 0.014 grams of CO2e.
So it really is a much more environmentally friendly choice.
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