SMS Marketing
Flash Sale Guide: How to run more effective summer sale campaigns
Planning your summer sale campaigns? Take a look at our 5 step guide to planning a successful flash sale
May 17, 2023
Are you ready for BLACK FRIDAY?
The countdown for Black Friday is on. Are you ready to elevate your communications?
In a world where everyone is competing for customer attention, standing out is becoming more challenging than ever. At TextAnywhere we are aiming to provide you with ammunition to boost sales over the peak trading period.
Get double the credits on purchases
until the end of November*
with discount code
DOUBLECREDITS
Get undivided attention from your customers
In the run up to Black Friday and Cyber Monday, consumers get bombarded with emails and ads about Black Friday deals. Most of these will be ignored or unopened, leaving the revenue they could generate disregarded.
SMS marketing is the way for your business to cut through the noise. SMS has an 97% open rate, compared to 21% for emails, meaning SMS are hardly ever ignored. Using SMS this Black Friday will enable you to reach your customers effectively, quickly and directly, leaving all your competitors’ deals ignored in the email inbox.
SMS is proven to be both time and cost-effective, bringing your deals and offers in front of your customers’ eyes – exactly where you want them.
Whether you send out an SMS campaign individually or via bulk, SMS is perfect for both last-minute or time-sensitive marketing campaigns and is a way to generate serious revenues for events such as Black Friday.
How to ensure success during Peak Trading periods
Along with Cyber Monday, Black Friday has become the time when consumers want a great deal. Whether it’s for Christmas gifts, or something they’ve been wanting to purchase all year round, consumers are increasingly waiting for Black Friday to bag the very best deals on anything from electrical goods, clothes and toys, to holidays, cars and even insurance.
We conducted a survey to discover digital shopping habits across the UK, US, Spain, Australia, Italy, France and Germany. We highlight some of the main Black Friday statistics to give you an idea of how your customers could engage with your campaigns this year.
Here are some of the statistics we uncovered for this years Black Friday:
- Most consumers will be reining in their spending so they can splurge in the Black Friday sales
- Marketing messages sent via SMS or WhatsApp can lead to a purchase
- Notifications of a sale, one-time discount or an item being back in stock are most likely going to catch customer attention
How to get the most out of BLACK FRIDAY with SMS Marketing
Want to learn more about BLACK FRIDAY
and the Peak Trading period?
SMS Marketing
Transactional SMS: when is SMS not SMS marketing?
What is a transactional SMS message? A transactional SMS message is a non-marketing SMS that is sent from a company to a customer to facilitate a business transaction. The purpose is to streamline the service a customer receives from the organisation and enhance their sales experience. All messages are set up automatically on your SMS platform as part of a flow that is triggered by the customer action. Examples of transactional SMS messages are: Purchase or booking confirmations This is often an instant message to confirm what you have bought or booked. You may set up an automatic short text…
May 10, 2023
SMS Marketing
Spoil Dad rotten: Top SMS Marketing Campaigns for Father’s Day
We’re looking at SMS marketing for Father’s Day because it’s a big deal in the UK. Last year £986 million was spent on Father’s Day gifts! This figure has risen from £743 million in 2017. Looking at the rate of growth, we could be in for yet another rise in 2023. When you think about how many people will be in the market for a Father’s Day gift, it makes sense to work on delivering a fantastic Father’s Day campaign. Help people to find the perfect gifts this year for the best dads, granddads, and father figures in their lives.…
April 27, 2023
Ready to make the most out of
BLACK FRIDAY this year?
Terms & Conditions
This offer is exclusive to new customers only and only eligible for credits purchased online for up to 10,000 credits, based on published tariffs and pack sizes which can be found on the website. Customers on pay-monthly packages are not eligible for this offer, but can still use the offer if credits are purchased via the only shop in addition to the normal monthly deal. Free credits will expire after 3 months. This offer expires at midnight 30th November 2022 and cannot be used in conjunction with other offers.
