“Each month we use the SMS Campaigns platform to engage with our clients’ customers and inform them of any special deals or offers. We frequently use a response keyword in the SMS campaign, which is monitored via the online reporting system. This may be as simple as ‘Text YES for a call back’. This programme of activity has proved to be timely and has resulted in some really excellent response rates for the client.”
When setting up a shortcode service you have two options:
Dedicated shortcode – five digit number, exclusive to your business with an unlimited number of keywords.
Shared shortcode – five digit number shared with other companies, with a specific keyword for your business. The combination of these is then used to map communication to the relevant business.
Yes, there are two kinds of shortcodes, shared and dedicated.
If you would like to have your own dedicated shortcode number, then you can choose your own shortcode SMS number from our library. As dedicated codes can be quite expensive, we can also offer shared shortcode numbers. These are numbers shared by our clients, with the first word of the message (known as the keyword) determining to which client the message is forwarded to.
A shortcode is a great way to engage with your audience or clients in your marketing programs. Rather than inviting your audience to call a phone number or visit a website, your call-to-action could be “For more information text INFO to 84025”.
Using a shortcode number in your marketing encourages the audience to act swiftly, through their mobile phone.
A shortcode can be used to market promotions, competition responses or to send more information. It can also be used to manage mobile communications to your contact lists or groups through appointment reminders, timetables, schedules and more.
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