“TextAnywhere’s service has allowed Encore to maintain a personal relationship with customers through SMS communications. Founder and Director, Paul Woods, prefers SMS over other communication channels as ‘it creates a more personal connection with the customer, it makes them feel valued’. Encore Fashion sends 3,000 – 5,000 messages a month, usually communicating details on sales and special events for selected customers.”
SMS automation allows you to automatically manage a series of activities relating to the messages received using simple rules and filters. You can set up an auto reply in 6 steps:
Click the SMS automation tab
Click the “add new rule” button
Name the rule
Choose the position
Click the “add filter” button and choose a filter option.
Choose the automatic answer option and compose your automatic response.
Unfortunately, the answer for this isn’t clear cut. It depends on your organisation and customer base.
It is however important to be aware that you are sending messages directly to an individual’s mobile phone and therefore it is important not to bombard them.
If you are using SMS to update people on the progress of a project or regarding a delivery, then it could require daily messages. If you are sending marketing messages to inform customers of a deal or offer your messages will be more effective if they’re well timed and thought out rather than sent regularly.
It is a careful balance, as you do not want your contacts to get jaded from receiving a repetitive message from your brand.
You can choose what 11 characters you send with a message.This helps to identify you to the recipient.Or you can send a phone number with the message which will allow the recipient to reply to your message.
Sending your own identifier with the message
When sending a text message, you may wish to use the field that normally displays the phone number of the message sender to show any 11 characters of your choosing. Examples of this use include “City Garage” or “Delivery Driver”. This helps to identify you, as the sender of the message, to the recipients.
Sending your chosen number with the message
Simply enter your chosen 11 digit phone number.
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