Integrating Mobile into your Marketing Mix

11 August 2014 / Posted By Shaz Burden

2 Min Read / SMS Marketing - mobile marketing SMS Advertising sms marketing Text Campaigns

Mobile Marketing can refer to one of two areas:

1) Traditionally it refers to marketing on, or with, a mobile device (ie: a mobile phone, smartphone or tablet). Some examples of this are:

  • SMS promotions, advertising and offers.
  • Web based advertising suitable for viewing on mobile devices.
  • Location based advertising.

2) The second is in reference to marketing on the move, such as a road show or moving billboards.

It’s crucially important to integrate mobile into your marketing strategy. There were over 1.4 billion smartphone users in 2013 worldwide. Consumer habits have rapidly changed and so has the way in which information is sent out. Marketing needs to reflect and move with this change. By integrating mobile marketing within your marketing campaign, you are able to reach out to an audience who is more responsive, more engaged, much more immediately.

One way in which mobile marketing can be fully optimised is the great benefits of bulk SMS marketing. By carrying out this strategy and targeting new and existing customers in this way, you can ensure the personalisation of your messages is fore fronted. This, along with speed, flexibility and low cost are all benefits of this service, not to mention open rates are available so you can track, monitor and adjust accordingly to what is happening within your campaign. Email marketing unlike SMS Marketing, has many filters that send most mass messages into the spam folder never to be seen let alone read. With SMS campaigns being sent out you can ensure your messages will not be lost or missed.

Thanks to the advances in technology, an app for everything and a need to be forever in the loop, integrating mobile marketing into your business seems a no brainer. It’s the perfect and personal way in which brands can really interact on a closer, more strategic level. We’re living in an always-on, always-connected world, and mobile has changed the way we interact with each other and with how brands interact, advertise and reach out. The average human checks their phone around 150 times per day! This makes mobile marketing the ultimate platform for hitting up your targeted customers in a highly engaged, super-fast, cost effective manner.

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