Following the government’s implementation of a second national lockdown, which began on 5th November 2020, it’s fair to say that the UK is set for a very different Black Friday this year. However, as 55.4% of UK and Irish companies are reported to be continuing with Black Friday campaigns either as planned or with additional investment; it’s clear many businesses still believe there is a significant commercial opportunity.
Those going ahead with Black Friday campaigns will likely need to pivot these, to ensure that they are appropriate for a digital Black Friday. But the question still remains, on the busiest shopping weekend of the year, how can you ensure your brand stands out?
Well, Black Friday is largely a mobile affair. Last year 73% of all online traffic and 54% of all online orders were placed via mobile. Furthermore, as 46% of recipients reported that their smartphone usage had increased since the coronavirus outbreak, we expect that this figure will rise even higher still for 2020. So, SMS with an open rate of 95% could prove very effective. And if that wasn’t enough, SMS also boasts the following stats:
- SMS messages 35 times more likely to be seen than a brand’s email
- Order rate achieved with SMS nearly x7 that of single-email campaigns
- 90% of text messages are read within 3 minutes
- SMS vouchers are 10 times more likely to be redeemed than print
- Opt out for text marketing campaigns is less than 5%
- SMS benefits from an average conversion rate of 32%
SMS templates for Black Friday
Bulk SMS campaigns are a great way to communicate offers and discounts to your audience but we appreciate the 160 character limit can be a challenge. As we are pretty well versed in creating messages to fit within a single SMS, so below there are ten SMS templates which can be easily adapted for your business.
Hi *insert customer name*, we have a special pre Black Friday gift for you! Simply enter PRE2020 at checkout for £10 off your next order. To opt out reply STOP
*Insert business name*: *insert customer name* it’s coming… Black Friday deals with up to 40% off sitewide start Wednesday: *insert URL*. To opt out reply STOP
*Insert business name*: Hi *insert customer name*, our Black Friday sale has arrived! Enjoy amazing discounts at: *insert URL*. To opt out reply STOP
*Insert business name*: Hi *insert customer name*, exciting news! Our Black Friday sale is live, enter BFSALE at checkout for discounts up to 30%. To opt out reply STOP
Hi *insert customer name*, that *insert product* will look great on you. How about a *insert product* to go with it? Get a further 10% off, with BF2020. To opt out reply STOP
*Insert customer name*, the *insert product* is now in the Black Friday sale! Follow link to purchase with 20% off: *insert URL*. To opt out reply STOP
*Insert business name*: Been lusting over our *insert product*? Well now there’s £50 off: *insert URL*. To opt out reply STOP
Reminder: It’s time for a little self care! Check out our *insert product range* this Black Friday: *insert URL*. To opt out reply STOP
*Insert customer name*, don’t know what to get the family for Christmas? With 20% off, why not one of everything! *insert URL*. To opt out reply STOP
*Insert business name*: FINAL COUNTDOWN Black Friday offers end tonight! Last chance for up to 30% off: *insert URL*. To opt out reply STOP
Finally, it’s important to remember that if you do have a message in mind which goes above 160 characters, this will be sent to recipients as normal, it’ll simply require multiple SMS credits per recipient.
To find out how TextAnywhere can help with your Black Friday campaigns, please contact one of our friendly team at [email protected] or call 0845 122 1302.