Breakerlink

One of the UK’s top internet-only, motor insurance price comparison services, implements automated text-messaging throughout the customer lifecycle.

Background

Breakerlink is a used car parts location service, established in 2002 but actually has over 40-years of experience. Breakerlink is connected to hundreds of breakers’ yards across the UK. Customers visiting their website enter a request online or via telephone for the vehicle parts they may require, this request is then broadcast live on the screens to the Breakerlink members. The individual member breakers then check their stock and contact the enquiring customer directly with a quote including VAT and delivery. 

Requirements

Breakerlink wanted to further help their customers, who may be out on the road or away from their office phones or computers for any length of time, by introducing a solution which would enable their customers to receive quotes on-the-go. 

Justin Smith, a Director at Breakerlink explained, “most requests for used parts are placed during office hours when people are on a short work break and we understand that customers can’t always answer their phones or access personal emails when they are at work.”

*This is an example text message. This copy was not used by Breaker Link.

Solution

To achieve this, they introduced a shared shortcode text service. This way, Justin said “if a customer would like to receive a quote for a required spare part or parts, this can be facilitated immediately via text message direct from our website – they simply text into our shared shortcode and keyword. Our system then sends the customers the individual quotes for their requested part by text message direct to their mobile phone.”

“The TextAnywhere service is very simple to use as well as being highly cost-effective. Like most business people, I was looking for the best deal available, along with sound technical support. I can safely say that TextAnywhere had the best deal anywhere. In addition they have proven to be very helpful in getting the system set up for our business. I would certainly recommend the company as a very useful provider of good value customer communication services via SMS.”

Justin Smith
Project Successes

Justin revealed, “Our customers like to receive their quotes straight to their mobile phones as they are so quick, simple and they can then take as much time as they need, to review the individual quotes for the parts they need, and then decide at leisure which is best to go with. They also receive full contact details of the breaker with the offer and can contact the chosen breaker when they are ready to order and pay for their parts. And whilst not every customer opts to receive a text message, we regularly receive a healthy return from the number of customers texting in to our shortcode on a daily basis.”

Range of Services

TextAnywhere empower organisations across both the commercial and public sectors to communicate better with text messaging services that enable the sending and receiving of SMS messages, through online and email applications.

They also offer a Developer Toolkit for clients to integrate texting into their own applications, as well as a White Label service for partners who wish to offer TextAnywhere’s services as their own, to find out more email us at welcome@textanywhere.com.