Car Insurance Megastore

One of the UK’s top internet-only, motor insurance price comparison services, implements automated text-messaging throughout the customer lifecycle. 

Background

The Car Insurance Megastore, based in Wolverhampton, is one of the UK’s top internet-only, motor insurance price comparison services. What makes the company stand out is its access to over 130 insurance companies and brokers, ensuring that every online quotation will be exceptionally competitive and relevant to the insurer’s needs and wishes.

Since its inception in 2003, The Car Insurance Megastore has focused on offering its users an easy-to-use online experience, backed up by a wealth of insurers, delivering the cheapest and most appropriate quotations back to the customer.

Requirements

“To improve our client interaction, we decided to integrate an automated text-messaging capability within the web site”, commented Wayne Lee, Founder of The Car Insurance Megastore. “We wanted to be able to provide our clients with SMS updates on how their policy was progressing, as well as provide renewal reminders.”

*This is an example text message. This copy was not used by Car Insurance Megastore.

Solution

“We trialled a few organisations before choosing TextAnywhere, who were the cheapest and most reliable,” said Wayne Lee.

The Car Insurance Megastore website now has text-messaging integrated at its core. SMS messages are automatically sent out when various conditions arise within a customer’s quotation or policy lifecycle, providing an instant and non-intrusive update. For example when a policy is up for renewal or a payment is due; one-off messages can also be sent by The Car Insurance Megastore team to customers as and when required.

“The text service from TextAnywhere does everything we need it to do. It’s cheap, reliable and I wouldn’t do without it.”

Wayne Lee
Project Successes

The Car Insurance Megastore has seen a significant return on investment when using text messaging. Wayne commented, “Not only do our customers much prefer an SMS as a means to be kept in touch with their policy, or as a reminder of an action they need to take; we have also found that a customer is much more likely to contact us if we send them a text message request, rather than if we call or email them”.

Furthermore SMS messages are significantly cheaper than making calls to mobile handsets and the success has led to SMS messaging being used throughout the organisation’s systems.

Range of Services

TextAnywhere empower organisations across both the commercial and public sectors to communicate better with text messaging services that enable the sending and receiving of SMS messages, through online and email applications. 

They also offer a Developer Toolkit for clients to integrate texting into their own applications, as well as a White Label service for partners who wish to offer TextAnywhere’s services as their own, to find out more email us at welcome@textanywhere.com.