Innovative clothing retailer uses TextAnywhere’s SMS services to drive footfall and sales.
Encore is an independent fashion retailer based in Crosby, 7 miles north of Liverpool city centre. They stock several well-known brands such as Ted Baker, Pretty Green and French Connection. With 27 years of award winning excellence, Encore is a leading destination for men’s and women’s fashion.
Encore enjoys a tailored approach to service and prides itself on forging close relationships with their customers. As a result, Encore needed a personal approach to communicating with their customers.
With email having an open rate of 19.36% in retail, Encore did not want their communications to be just another unread email in an overcrowded inbox.
TextAnywhere’s service has allowed Encore to maintain a personal relationship with customers through SMS communications.
Founder and Director, Paul Woods, prefers SMS over other communication channels as ‘it creates a more personal connection with the customer, it makes them feel valued’. Encore Fashion send 3,000 – 5,000 messages a month, usually communicating details on sales and special events for selected customers.
“I’d say about 70% of attendees at the recent launch night, used their SMS invitation to gain access to the event”
Sporting events play an important role in the fashion retail industry and with the Grand National on Encore’s door step, it was a great opportunity to showcase their products.
Encore created an SMS campaign to highlight the special Grand National offers available within the store and used TextAnywhere’s service to communicate these to customers. Paul Woods described the campaign as a great success and saw – “an instant increase in footfall to the store”.
Range of Services
TextAnywhere empower organisations across both the commercial and public sectors to communicate better with text messaging services that enable the sending and receiving of SMS messages, through online and email applications.
They also offer a Developer Toolkit for clients to integrate texting into their own applications, as well as a White Label service for partners who wish to offer TextAnywhere’s services as their own, to find out more email us at firstname.lastname@example.org.