SMS for the healthcare sector

Improve communication with patients and reduce missed appointments by using SMS

Information relating to a patient’s health can be extremely important and often time-sensitive, therefore it’s essential that they are communicated to correctly and efficiently. With SMS’s 95% open rate being substantially higher than email’s 20.9%, SMS services are an integral part of healthcare communications. 

Appointment reminders

More than 15 million GP appointments are wasted each year because patients do not inform surgeries that they are unable to attend their appointment. Patients often book their appointments weeks or even months in advance and unfortunately, this can lead to patients forgetting about their appointment. 

By scheduling SMS reminders, healthcare providers can send messages about upcoming appointments straight to a patient’s phone. The option to confirm their appointment by replying to the message or calling to rearrange the appointment to a more suitable date and time can be added. 

Phone with text message from healthcare provider to recipient, reminding them of upcoming appointment
Phone with text message from healthcare provider to recipient advising that recent test results indicate no further action is required

Diagnostic test results

From March 2018 – March 2019, there were 43.5 million screening tests in England. A segment of these tests will have produced results where no further action was required. Whilst the rest may have required a further meeting with a medical practitioner. 

Using SMS, a message can be sent out to all patients to inform them if a follow-up appointment is required. The instantaneous nature of SMS can ensure that patients can get appointments booked in earlier and start to receive treatment quicker.

Post appointment surveys

Ensuring high levels of patient satisfaction is an important aim for the healthcare sector. SMS surveys allow for healthcare providers to receive invaluable patient feedback through text messages.

Linear and branched SMS surveys can be scheduled to be sent to patients after their appointment. Questions can range from how they found the service to whether or not they were satisfied with the waiting times. The patient can text STOP at anytime to opt out of the survey. This will only opt them out of the survey, not future marketing messages.

Phone showcasing SMS patient satisfaction survey from GP surgery

TextAnywhere’s SMS service can help healthcare providers save money and increase patient satisfaction. Our developer toolkit allows for SMS to be integrated into the provider’s system. Contact us today to take a Free Trial of our SMS services, or you can call us on 08451 221 302 or email us on