Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.
We’re looking at SMS marketing for Father’s Day because it’s a big deal in the UK. Last year £986 million was spent on Father’s Day gifts! This figure has risen from £743 million in 2017. Looking at the rate of growth,…
From its impressive reach and open rate to its cost effectiveness and potential for improved ROI, it’s no wonder businesses are increasingly turning to SMS to communicate with customers. If you’re planning on using SMS, you might be wondering which SMS…
April 5, 2023
It’s nearly impossible to eliminate cart abandonment. You might have the most user-friendly website, seamless checkout process, competitive prices and innovative products. Yet, there will always be some customers that abandon their carts before completing the transaction. However, you can reduce…
March 3, 2023
Why is an SMS messaging strategy a must? SMS marketing campaigns are quite different from other marketing methods. The most important thing to know is that SMS marketing has a 98% open rate which puts it way above other more traditional…
January 5, 2023
Is SMS marketing for the younger generation? The largest audience base for SMS marketing is likely to be the 16-44 year olds and that is simply because they are the largest consumers of mobile phones. That doesn’t mean that people over…
December 16, 2022
It’s a myth that if you already use email for marketing, you shouldn’t use SMS marketing and vice versa. We think that potentially this myth comes from a fear of change or concern for taking on different strategies that may increase…
December 1, 2022
Why the World Cup is an important occasion for all marketers November 20th will see the start of the FIFA World cup Qatar. World Cup fever brings with it a raft of marketing opportunities not only for businesses associated with football…
November 18, 2022
There is no doubt about it, 2022 is predicted to be a lean year for Christmas holiday sales. Many people in the UK will be forced to choose between heating and eating this year thanks to the cost of living crisis.…
November 4, 2022
SMS marketing is perfect for reaching customers, but do all messages lead to sales? Like with any other marketing method, the answer is unfortunately “no”. So, you must find ways to drive conversions with SMS. Luckily, it’s not as difficult as…
November 2, 2022
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