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Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.

8 reasons to start using business SMS

With an open rate of 98%, it's no wonder SMS is a popular messaging channel for organisations. We dive into the top 8 reasons why you might want to start sending SMS messages regularly to your customers.

Eliminating no shows: How SMS appointment reminders can keep you on schedule

Say goodbye to missed appointments and hello to a more efficient, punctual routine.

Is SMS marketing still effective in 2023?

There is no doubt about it, SMS marketing is here for the long term. It will always be popular with marketers and customers because it can be personalised, segmented by demographics, and affordable. It's also being transmitted via the nation's favourite method of communication.

Spoil Dad rotten: Top SMS Marketing Campaigns for Father’s Day

We’re looking at SMS marketing for Father’s Day because it’s a big deal in the UK. Last year £986 million was spent on Father’s Day gifts! This figure has risen from £743 million in 2017. Looking at the rate of growth,…

How to choose an SMS services provider

From its impressive reach and open rate to its cost effectiveness and potential for improved ROI, it’s no wonder businesses are increasingly turning to SMS to communicate with customers. If you’re planning on using SMS, you might be wondering which SMS…

Reducing cart abandonment in 2023 with SMS

It’s nearly impossible to eliminate cart abandonment. You might have the most user-friendly website, seamless checkout process, competitive prices and innovative products. Yet, there will always be some customers that abandon their carts before completing the transaction. However, you can reduce…

Sms marketing for gyms: new year new subscribers

Why is an SMS messaging strategy a must? SMS marketing campaigns are quite different from other marketing methods. The most important thing to know is that SMS marketing has a 98% open rate which puts it way above other more traditional…

Using SMS marketing for all age groups

Is SMS marketing for the younger generation? The largest audience base for SMS marketing is likely to be the 16-44 year olds and that is simply because they are the largest consumers of mobile phones. That doesn’t mean that people over…

How marketers can benefit from SMS marketing

It’s a myth that if you already use email for marketing, you shouldn’t use SMS marketing and vice versa. We think that potentially this myth comes from a fear of change or concern for taking on different strategies that may increase…

SMS guide for the holiday season: surviving the 2022 big squeeze

There is no doubt about it, 2022 is predicted to be a lean year for Christmas holiday sales. Many people in the UK will be forced to choose between heating and eating this year thanks to the cost of living crisis.…

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