Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.
With an open rate of 98%, it's no wonder SMS is a popular messaging channel for organisations. We dive into the top 8 reasons why you might want to start sending SMS messages regularly to your customers.
Say goodbye to missed appointments and hello to a more efficient, punctual routine.
June 14, 2023
There is no doubt about it, SMS marketing is here for the long term. It will always be popular with marketers and customers because it can be personalised, segmented by demographics, and affordable. It's also being transmitted via the nation's favourite method of communication.
June 8, 2023
We’re looking at SMS marketing for Father’s Day because it’s a big deal in the UK. Last year £986 million was spent on Father’s Day gifts! This figure has risen from £743 million in 2017. Looking at the rate of growth,…
April 27, 2023
From its impressive reach and open rate to its cost effectiveness and potential for improved ROI, it’s no wonder businesses are increasingly turning to SMS to communicate with customers. If you’re planning on using SMS, you might be wondering which SMS…
April 5, 2023
It’s nearly impossible to eliminate cart abandonment. You might have the most user-friendly website, seamless checkout process, competitive prices and innovative products. Yet, there will always be some customers that abandon their carts before completing the transaction. However, you can reduce…
March 3, 2023
Why is an SMS messaging strategy a must? SMS marketing campaigns are quite different from other marketing methods. The most important thing to know is that SMS marketing has a 98% open rate which puts it way above other more traditional…
January 5, 2023
Is SMS marketing for the younger generation? The largest audience base for SMS marketing is likely to be the 16-44 year olds and that is simply because they are the largest consumers of mobile phones. That doesn’t mean that people over…
December 16, 2022
It’s a myth that if you already use email for marketing, you shouldn’t use SMS marketing and vice versa. We think that potentially this myth comes from a fear of change or concern for taking on different strategies that may increase…
December 1, 2022
There is no doubt about it, 2022 is predicted to be a lean year for Christmas holiday sales. Many people in the UK will be forced to choose between heating and eating this year thanks to the cost of living crisis.…
November 4, 2022
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