20 key Mobile Marketing statistics for businesses

13 July 2016

Mobile phones are the centre of the majority of everyone’s lives and activities. The highly influential use of mobiles hasn’t gone unnoticed by marketers and in 2015 mobile marketing overtook most other forms of advertising. Now in 2016 1 in 4 marketers are planning to spend 20% more on mobile marketing than before. Consumer consumption habits have shifted from using their mobiles not only on the go but also when they are at home. Mobile marketing is a must-have strategy for every business. We compiled 20 key mobile marketing statistics on why text messaging is a powerful business tool. If you’re not convinced enough already then take a look below at some of the facts:


  1. The average click-through rate on urls via SMS is 36% (Source: FunMobility)
  2. 75% of people would like to have offers sent to them via SMS. (Source: Digital Marketing Magazine)
  3. 66% of people subscribed to mobile marketing have made a purchase as a result of receiving a text message (Source: Responses).
  4. SMS reminder can increase the attendance rate by 45%! (Source: myownconference)
  5. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media. (Source: SmartInsights)
  6. A simple follow up SMS asking “have you read our email?” can help increase email open rates by 20%–30%.(Source: SmartInsights)
  7. Response rate for marketing emails is 6% whereas 45% response rate for SMS (Source: Business Reviews)
  8. 95% said they would respond to an SMS survey request compared to only 9% for telephone surveys (Source: IPSOS MORI).
  9. 91% of smartphone users have their mobile device within arm’s reach 24/7. (Source: Morgan Stanley)
  10. 63% of people said would give up chocolate for their phone (Source: TeleNav)
  11. 95% of the world’s population own a mobile phone compared to 75% of the world accessing emails. (Source: CMOCOUNCIL)
  12. It takes the average person 90 minutes to respond to email, but only 90 seconds to respond to a text message. (Source: Hubspot)
  13. Smartphone users check their phones 150 times a day and 86% of all mobile users check their phones within an hour of waking up. (Source: CMOCOUNCIL)
  14. 51% of people are spending more time on their mobile phone compared to desktop (42%) (Source: Telecrunch)
  15. 90% of people who have joined a mobile loyalty scheme feel that the contact they have received has been valuable (Source: Zoomerang)
  16. 38% of contact centers currently offer SMS, and 23% have plans to add it in the next 12 months. That means 61% of contact centres will offer SMS support in 2016. (Source: Dimension Data)
  17. Nearly 70% of employees think their organisation should use text messaging to communicate with employees, and 86% say it should not be reserved for just customer communication. (Source: Vitiello Communications Group)
  18. A 2012 study found that text was the highest rated contact method for customer satisfaction out of all other customer communication channels. Text earned 90 out of 100 points, while phone earned 77 out of 100 and Facebook earned 66. (Source: CFI Group)
  19. One in five consumers is just as likely to prefer a text message from a business to a phone call. (Source: ICMI)
  20.  98% of text-messages are opened within 3 minutes and email falls behind with a 22% open rate. (Source: Mobile Marketing Watch)

Those are key text messaging statistics that we found prove SMS is the way forward for businesses. If you found them convincing but not sure how you can use text messaging in your organisation then take a look at our Content Hub. For more information on SMS marketing or our services please feel free to contact our friendly customer care team on 0845 112 1302 or email [email protected].

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