Mobile shopping – how to get over 90% of your SMS messages noticed

8 January 2015

Businesses who use text messaging to communicate with their customers are far more likely to be seen than those who don’t. Nearly 90% of text messages are read therefore if you’re looking for the best way to reach out to your customers, SMS communication could be just what you need.

What is it?

More and more retailers are choosing to stay in touch with their customers via text. Whether they are sending them offers and promotions or updating them on their purchases (delivery, dispatch and so on), using a text message instead of or as well as email is an effective way to get your message across to your customers.

How can I use it?

SMS communication can work in a number of ways for businesses. Common shopping uses include:

  • Pushing sales and promotions (offering exclusive discounts and offers as well as offering rewards)
  • Confirmation of orders
  • SMS dispatch notices
  • SMS delivery updates (could be done in real-time to let customers know exactly when their good are due to arrive)
  • Contact for feedback after a purchase

As well as other possibilities.

Who can use it?

The great thing about SMS receipts and alerts is that they can be used by a wide range of industry types including retailers (both in-store and online), restaurants, bars, fast food delivery and others. Any service provider that wants to keep its customers up to date and informed about their transactions can benefit from this type of service.

What are the benefits?

Providing your customers with real time SMS updates shows that you understand and care about what’s important to them and gives them excellent services which they will value. Emails and phone calls will often go unnoticed or ignored therefore using SMS to communicate with your customers is almost a guaranteed way to be seen.

Providing SMS delivery updates and other communications can also save a lot of time and resources by providing customers with information to common queries such as:

 “Has my order been dispatched?”

 “What time will my order be delivered?”

 “Have you received my order?”

Meaning that they have less cause to contact your customer service centres.

Using SMS communication is also a low cost feature which is easy to set up and get started.

Many companies offer free trials to get you started so it’s worth giving mobile shopping communications a go to see if it’s a good fit for your business. Why not visit TextAnywhere and try out our FREE TRIAL?

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