Pubs Drive Customers via SMS Marketing for the World Cup

16 June 2014

The football season may now be over in the UK, but this summer we still have the drama and excitement of the World Cup to look forward to. Taking place between June 12th and July 13th, this four yearly-tournament will see Brazil hosting national football teams from all over the globe who will be battling it out to become world champions.

Pubs all over the UK will be competing to draw in customers – especially for our own games: as we all know, televised sporting events bring in high takings for pub landlords. If you’re looking to raise awareness of the fact that you’re showing the games and want to draw a crowd, then SMS marketing may well be a great way to do so.

Pub SMS messaging is an easy way to reach existing customers who have opted in for contact from your pub brand. It allows you to send targeted SMS offers and messages to let customers know what you are up to – and unlike email marketing, SMS messaging avoids the risk of your messages ending up being marked as spam and never being seen.

SMS marketing is a cost-effective way of getting in touch with customers who have specifically signed up to hear from you: a captive audience. By signing up for text messages from you, they’re expecting you to let them know what’s happening at your pub – and that includes information about big events such as the World Cup.

Sending SMS messages to your customers not only puts you top of mind when they’re looking for somewhere to watch World Cup matches, but it gives you a chance to offer exclusive discounts or other offers to those coming in to watch the games too. You could offer exclusive table bookings, free items or discounted food or drink to the customers on your text message distribution list: a sure fire way of making them feel valued.

Ultimately, SMS messaging is an instant, easy way to gain the attention of your customers – figures show that 97% of text messages are opened within 3 minutes. It’s a more affordable approach to marketing when compared with traditional print and radio advertising, and it’s a great way to stand out from the crowd by contacting a customer base that you already know wants to hear from you.

For more information on how TextAnywhere can help you with your SMS Marketing campaigns, call our Customer Service Team on 08451 221 302.

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