Why Your Business Needs SMS Marketing

28 August 2013

SMS marketing has been around for over a decade now and in this time it has had plenty of time to adapt and evolve to meet the growing needs of businesses and consumers alike. As times change and marketing methods become more savvy, SMS marketing still remains a reputable method of marketing used by many businesses across the globe. However, if you are not one of the businesses that has got on board with this lucrative area yet then here are some reasons why you should start today:

  1. Reach your customers anywhere, anytime: Nowadays the majority of people will make sure that they always have their mobile phone on their person. Due to advances in Wi-Fi, mobile internet and Smartphone technology, it is now easier than ever to access information and communicate while on the go. SMS marketing taps into these developments by not only allowing SMS messages to be received instantly but guaranteeing that these messages will be read by the recipient within a matter of minutes.
  2. Interact with customers who are genuinely interested in your business: Because SMS services are opt-in only, they rely on your customers giving you their contact details or actively subscribing to receive your messages. You can be sure that the messages you send are being delivered to an interested audience who are straight away more likely to interact with your messages and boost your conversion rates.
  3. Enjoy cost-effective results: The cost of setting up an SMS service and purchasing a bundle of text messages is very cheap. With TextAnywhere you can also be assured that you will not incur any hidden charges or contract ties. This means that you can focus on driving profits and generating leads for your business with only a small charge to take into account.
  4. Benefit from the shareability of SMS messages: Another great advantage to implementing SMS marketing as part of your strategy is the fact that text messages can easily be shared by recipients to their contacts if the content of the message is particularly enticing. By generating good quality content for your messages or tempting discounts and offers, you can boost the reception of your messages and perhaps even generate new subscribers.

For more information about TextAnywhere’s SMS services and the benefits that these services can bring to your business speak to a member of our Customer Service team on 08451 221 302.

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