The festive season is just around the corner. Consumers are gearing up for the biggest and busiest shopping event of the year – Black Friday.
Taking place on November 26th, Black Friday weekend is set to see consumer spending hit £4.8bn in the UK. However, this figure is around 7% less than Black Friday spending last year, despite seasonal excitement. With this in mind, it’s vital retailers’ wanting to make the most of Black Friday, ensure that their marketing campaigns are able to cut through the noise.
Over the past 18 months, lockdown and travel restrictions pushed consumers to shop more locally. As a result, the motivations for purchase have changed – decisions are far more influenced by uniqueness, quality, customer service, and availability. This presents a huge opportunity for SME’s to harness the power of Black Friday without having to compromise on margin.
This year, over half (54%) of UK shoppers are planning to purchase in-store, so businesses need to ensure they’re offering a consistent online and in-store experience. Combining digital and physical channels effectively ensures your customer has a positive experience and capitalise on up-sell/cross-sell opportunities. Moreover, with SMS, business campaigns boast almost x7 the order rate of a single email campaign, and are also 35 times more likely to be seen by a customer than a brand’s email.
We’ve packed our website full of useful resources to help our customers make the most of Black Friday, and business SMS more generally. For advice on accelerating your mobile campaigns, check out our guide to running an effective sale campaign and Black Friday SMS templates.
Finally, so our customers can really make the most of this Black Friday, we’re running a special offer throughout Black November. Simply purchase SMS credit packs 1,000 – 250,000, between Monday 1st November – Tuesday 30th November and we will add an extra 20% message credits for free!*
To redeem your free credits, simply forward a copy of your purchase invoice to email@example.com with the subject header BLACKFRIDAY2021. This offer can be used multiple times during the promotional period so take advantage and purchase today!
For more information on text messaging for your business or more information about any of our services, talk to our friendly customer care team on 0845 122 1302 or email firstname.lastname@example.org.
* Promotional offer Terms and Conditions:
- Offer is exclusive to message packs between 1,000 – 250,000 credits purchased online.
- Offer runs from Monday 1st November – Tuesday 30th November (until midnight).
- Customers have until the November 30th to redeem their free credits by emailing a copy of the purchase invoice to email@example.com.
- The additional 20% extra credits will be added to your account within 5 working days.
- This Black Friday offer is available for online purchases based on our published tariffs and pack sizes only.
- Free credits will be used first on campaigns sent and expire after 3 months.