SMS Marketing

Why use SMS Marketing

Mobile marketing is increasing rapidly; it is predicted that by 2015 the UK mobile advertising market will be valued at £992m (FirstPartner), up from £83m in 2010 (IAB). There is a lot you can do with mobile marketing aside from bulk…

SMS Campaign Writing Tips

Writing effective ad copy for a bulk text messaging campaign with just 160 characters may seem like a lot to ask, but following these tips should help to ensure you get the best out of your SMS efforts. Never use text…

SMS. Intrusive or Effective Marketing Tool?

People use text every day to communicate with their friends and family. So much so that it has generated its own language. Currently over 5.3 billion people globally have a mobile phone which highlights the volume of exposure you can get…

SMS vs MIM – SMS Thrives Against Smartphone Messaging Services

Despite the spread of smartphones over the last few years, and with them the ability to communicate via mobile instant messaging applications, SMS has remained the number one form of non-verbal communication from mobile phones. Applications such as Blackberry Messenger and…

Mobile Marketing – The Stats

YouGov, the chief statistics company in the UK surveyed over 2,000 adults in the UK to identify what the public attitude is to mobile marketing and while this is framed more around mobile network operators marketing to their customers there are…