In a world that is rapidly becoming more and more technologically advanced, it is important for businesses to refine their communication channels to ensure that critical business systems like servers, desktop computers and other technology are operating as required 24 hours…
July 2, 2012
SMS marketing is a great tool for sales and promotions; it is instant, so your customer base will receive your message very quickly. There are various ways to use SMS marketing to drive sales; here are just a few of them:…
June 1, 2012
A/B split testing is the method used to test two variations of something so that their performance can be compared enabling you to judge which variation is the most effective for your business. For example, with online adverts, you could set…
May 15, 2012
Sending SMS campaigns from your email is actually quite easy. The following is a quick guide into how to send SMS messages via Email, we will start with a few of the key benefits of sending SMS campaigns via Email before…
May 8, 2012
In this post we look at how SMS marketing measures up to direct marketing. We’ll start with a quick overview of the two methods; SMS Marketing Advantages Direct Marketing Advantages Compatible with all mobiles Measureable Targeted Trackable with high read rate…
April 25, 2012
Direct response marketing is one of the most measurable forms of marketing, you can see how many leads were generated and how many of those leads became sales. You can also test different copy and styles to see which version best…
April 13, 2012
Mobile marketing is a growing sector, however it is still somewhat under-used. The following is a quick guide to the mobile marketing world: Mobile Web: having a mobile friendly version of your website is increasingly important as more and more people…
April 5, 2012
Finding the best marketing strategy for B2B communications is often more challenging than for B2C as not only do B2B companies need to understand the business they are communicating with, but they also need to understand those companies’ own customers too.…
April 3, 2012
This post looks at how SMS marketing squares up to the longer standing marketing method of Email. First, a quick overview of the benefits and draw-backs of the two marketing methods; SMS Marketing Pros Email Marketing Pros Send out time sensitive…
March 30, 2012
As we all know, integrating all of your marketing communications with one clear message and a similar feel is far more effective at driving a strong response from consumers, and sending texts online is no exception to this. Setting up short…
March 15, 2012
