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Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.

Which SMS service would suit you best?

So you’ve come across our range of SMS services but you are still unsure which option would suit your business best. This article is here to point you in the right direction by providing a short summary and the benefits of…

Getting the right balance with your SMS marketing campaign: how often is too often?

One question that businesses always like to ask is how often they should send SMS messages to their customers. Unfortunately there is no straightforward answer to this question as there is no set number of text messages that you should be…

Don’t get spooked by mobile: 4 good reasons why businesses should not be put off.

Mobile marketing is a diverse area of marketing despite being relatively new and it is still continuing to grow. For this reason alone it can be easy for businesses to feel apprehensive about venturing into such unknown territory and many tend…

5 reasons to work on your mobile strategy ready for the New Year

1. Because a new year is a new start. Now is the ideal time to review your company’s performance from 2012, ready for the start of a new year. You can introduce new strategies and work on maintaining those that are already…

Small Businesses – Be Prepared for the Growth of Mobile Marketing

When Martin Cooper made a call from the world’s first handheld mobile telephone in 1973 no one could have predicted just how advanced mobile technology would become in future decades. The number of mobile handsets in the world now reaches into…

The benefits of sending coupons and vouchers via SMS

In a world that is dominated by money, it’s nice to be given something for free once in a while. People love to receive vouchers and coupons that can help them save money and offering discounts to your customers is a…

When to use keywords in your SMS campaigns

A keyword is a single-word phrase used to identify a message or trigger a specific response within an SMS. Keywords are most commonly found used in conjunction with a short code messages. When running an SMS campaign, many businesses choose to…

Why Everyone’s Talking About Mobile Marketing

With the number of mobile phones in use across the globe reaching into the billions, more and more businesses are realising the importance of incorporating mobile marketing into their overall business strategy. There is huge potential surrounding the mobile market and…

How SMS can help you engage on a personal level with your audience.

With the emergence of social media and other similar interactive platforms in recent years, more and more businesses are beginning to see the benefits of revealing their lighter side to customers as opposed to always remaining completely professional. Here are some…

How can we use SMS marketing during the Christmas period?

The festive season is the most financially lucrative period for many businesses from the small family-run shops to the large multi-national companies. The run up to Christmas is the ideal time to promote your company products and services to ensure that…

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