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Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.

SMS Marketing vs. Email Marketing

This post looks at how SMS marketing squares up to the longer standing marketing method of Email. First, a quick overview of the benefits and draw-backs of the two marketing methods; SMS Marketing Pros Email Marketing Pros Send out time sensitive…

How to Utilise Bulk SMS Services for Non-Marketing Purposes

If you thought sending out bulk SMS messages was just for retailers to promote an offer or a competition they’ve got running, then think again. Bulk texting doesn’t have to be just for marketing purposes, you can use SMS solutions in…

Integration of Online Texts with Wider Marketing Efforts

As we all know, integrating all of your marketing communications with one clear message and a similar feel is far more effective at driving a strong response from consumers, and sending texts online is no exception to this. Setting up short…

SMS competitions – why use them and when

Competitions are a great way of increasing the interactivity between your brand and consumers. Sms competitions are fun and offer a clear benefit to consumers; a key concern with sms marketing is to be adding value so as not feel intrusive.…

Why use SMS Marketing

Mobile marketing is increasing rapidly; it is predicted that by 2015 the UK mobile advertising market will be valued at £992m (FirstPartner), up from £83m in 2010 (IAB). There is a lot you can do with mobile marketing aside from bulk…

SMS Campaign Writing Tips

Writing effective ad copy for a bulk text messaging campaign with just 160 characters may seem like a lot to ask, but following these tips should help to ensure you get the best out of your SMS efforts. Never use text…

Make Your SMS Campaigns Measurable

We’re happy to announce the launch of our first in-depth guide to help you make the most of your SMS marketing. A recent study by the British Office for National Statistics showed that 45% of internet users used a mobile phone…

SMS. Intrusive or Effective Marketing Tool?

People use text every day to communicate with their friends and family. So much so that it has generated its own language. Currently over 5.3 billion people globally have a mobile phone which highlights the volume of exposure you can get…

SMS vs MIM – SMS Thrives Against Smartphone Messaging Services

Despite the spread of smartphones over the last few years, and with them the ability to communicate via mobile instant messaging applications, SMS has remained the number one form of non-verbal communication from mobile phones. Applications such as Blackberry Messenger and…

Mobile Marketing – The Stats

YouGov, the chief statistics company in the UK surveyed over 2,000 adults in the UK to identify what the public attitude is to mobile marketing and while this is framed more around mobile network operators marketing to their customers there are…

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