Easter is often considered a celebration of renewal, new beginnings, both in what the holiday represents itself, but also as it is celebrated around the same time as a new financial year and a brand new season. Not forgetting the Easter Bunny, chocolate eggs and that long awaited 4 day weekend!
It’s important not to forget that while school is out and the house is therefore filled with the anticipation that only the thought of a dozen big chocolate eggs can bring, for the working world however it really is business as usual. Don’t sit back and put things off until ‘after the holidays’, but instead, think about how this seasonal trigger can actually help your SMS marketing efforts!
Besides the obvious cost effectiveness of SMS marketing, there are other remarkable advantages of SMS marketing to consider.
So why SMS..?
- More people use Text Messaging over phone calls. Did you know 97.5% of text (SMS) messages are read within 5 seconds of being received
- Studies have reported 81 per cent of adults keep their mobile switched on all of the time even when they are in bed
- Sending a Texts is not only opened far quicker than an email, but it’s more likely to be opened and read, apart from the fact that most emails can disappear into junk or spam folders.
- Lastly and more importantly response rates for mobile are 4 times higher than other direct marketing mediums
It’s hard to ignore those statistics! so this Easter why not…
…utilise our Text Campaign tool?
TextCampaign has been designed to enable clients such as yourself to create, manage and monitor your own large-scale (often referred to as bulk) SMS marketing campaigns.
…promote your business/offers/adverts with a Short Code?
TextAnywhere provides a range of free-to-use online applications for organisations wishing to use Short Code numbers and Keywords (for example, INFO (or EGG!) on 81025) in your inbound text message marketing campaigns. With our Short Code services, anyone texting in to you is just charged their standard network rate for sending a text.