What’s the open rate for SMS marketing compared to Email marketing?
The open rate can be much improved on email marketing campaigns but it will depend on the message and the relevance to the end user. Exact open rate percentages would depend on the SMS marketing or messages being sent.
In general, people tend to give an email address out over their mobile number because mobile is more personal. Therefore SMS open rate can be very positive as they are likely to have specifically requested this method of communication, and using SMS as a marketing platform, if used correctly, can be one of the most cost effective marketing channels. Frost & Sullivan 2010 & Epsilon 2009 reports found that compared to email marketing, which has an average open rate of 22%, the huge 98% open rate of SMS messages is even more impressive.
For further information, please take a moment to read our Measureable SMS Marketing Guide.