Which is better for marketing to past customers, email or SMS?
Email and SMS both have their uses in a full and well rounded marketing strategy and can complement each other.
The people on your SMS marketing list will have subscribed or given you permission to add them which indicates this is their preferred method of contact. It’s also worth noting that while many people have mobile phones, not all have or actively use email so for wider coverage and a greater reach with your own customers, SMS may be the way to go.
For more information on SMS marketing, please contact our Customer Service team on 08451 221 302, or visit our Product pages.
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