Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.

Is SMS marketing still effective in 2023?

There is no doubt about it, SMS marketing is here for the long term. It will always be popular with marketers and customers because it can be personalised, segmented by demographics, and affordable. It's also being transmitted via the nation's favourite method of communication.

When is the best time to send your business SMS message?

While short, snappy copy catches attention and prompts customers to act, it’s not the only thing that matters when it comes to the success of your SMS campaign. When you send your messages out also plays a huge role in how quickly your customers engage with you.

Flash Sale Guide: How to run more effective summer sale campaigns

Planning your summer sale campaigns? Take a look at our 5 step guide to planning a successful flash sale.

Transactional SMS: when is SMS not SMS marketing?

What is a transactional SMS message? A transactional SMS message is a non-marketing SMS that is sent from a company to a customer to facilitate a business transaction. The purpose is to streamline the service a customer receives from the organisation…

Spoil Dad rotten: Top SMS Marketing Campaigns for Father’s Day

We’re looking at SMS marketing for Father’s Day because it’s a big deal in the UK. Last year £986 million was spent on Father’s Day gifts! This figure has risen from £743 million in 2017. Looking at the rate of growth,…

Your ultimate Bank Holiday SMS marketing guide: That’s fit for royalty!

Here at TextAnywhere, we have identified four golden opportunities for marketers to maximise their profits during the UK Bank Holidays for 2023. This year, we have an extra Bank Holiday to enjoy, courtesy of the King! While it may not have…

How to choose an SMS services provider

From its impressive reach and open rate to its cost effectiveness and potential for improved ROI, it’s no wonder businesses are increasingly turning to SMS to communicate with customers. If you’re planning on using SMS, you might be wondering which SMS…

How to choose an SMS keyword for your campaign

An SMS keyword is a unique word or phrase that customers can use to communicate with your business via an SMS number. Used alongside an SMS shortcode, it will help your customers easily identify and remember your brand. With keywords, businesses…

How to increase customer engagement using SMS in 2023

Regardless of industry, the type of product/service you sell and the type of customers you target, your customer engagement strategy matters. Engaged customers are not only happier, but they’re often more loyal to your business. But getting customers to engage with…

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