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Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.

Emerging trends surrounding businesses’ plans for Black Friday 2020

Latest research reveals 55.4% of UK businesses will be running their Black Friday campaigns either as originally planned or with further investment

Why SMS should form part of local governments’ emergency communication strategy

From road closures and health alerts to adverse weather warnings and protest notifications, local authorities face a multitude of threats which require emergency comms for staff and residents. Here's how a mobile messaging strategy can help to get messages out to the largest audience in the fastest time.

The Importance Of SMS Within Digital Marketing

It is important, now more than ever, to get in front of the right users at the right time with the right product.  With the availability of choice across digital media, it is vital that marketers devise multi-channel campaigns in order…

Why Every Start Up Needs SMS Marketing To Succeed

Text messaging has gone beyond just sending a message to your family and friends, it has become a powerful tool within businesses and their marketing strategy. Smartphones have become the hub of our daily lives, with Ofcom confirming that the UK…

The Dual Screening Phenomenon – How Text Marketing Breaks Through the Noise

There is no denying the fact that the digital revolution has completely transformed our lives on a day to day basis. TV or PC – which one is the winner?  None! Long gone are the days when people only looked at…

15 SMS survey ideas that could improve your business

As people are x8 more likely to respond to an SMS than email, we've detailed ideas and question templates to use when creating your business's sms survey.

5 Tips for a Successful SMS Marketing Campaign

Mobile phones are now a part of our everyday lives, and according to Global Web Index, 80% of internet users have a smartphone, making SMS marketing perfect for any business. Whether you are thinking about starting a mobile marketing campaign, or…

Reap the Rewards with Seasonal SMS Marketing

Marketing doesn’t have to be rocket science.  Studies have shown that seasonal marketing is one of the most effective times to communicate with existing and potential customers, and converting the all-important revenue opportunities. With text messages being opened within 3 minutes,…

Mobile Marketing for Events and Festivals

Many festival organisers are noticing the importance of mobile marketing and mobile interaction prior to and during events.  Exhibition organisers and the many thousands of traders that attend these events are also benefiting from mobile marketing in the same fashion. As…

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