How to utilise SMS Marketing for summer events & festivals

8 July 2015


SMS Marketing can really be used to its ultimate advantage now summer has arrived. With so many events & festivals currently taking place, a simple Text Message can get the word (and buzz!) out there, helping to promote the occasion and reach an even wider audience. Many event organisers are noticing the importance of sms marketing and mobile interaction prior to, during and after events, by sending updates for show times, changes in the event schedule and special offers. Exhibition organisers and the many thousands of traders attending these events are also benefiting from mobile marketing in the same way. With so many events now encouraging mobile phone usage with charging stations and WiFi hotspots, more and more people feel comfortable taking their mobile phones with them.  Good news as they will be more engaged and receptive to receiving updates on the event via SMS. This provides a unique platform for businesses, particularly in the event industry to promote their shows and products. Further to this Hotels and Restaurants can also follow this winning formula to attract people to advise of a promotion or an event being held at their venue.

With TextAnywhere you can send or schedule Bulk SMS Text updates via Text Campaign, or with our unique Text Inbound application, detail a Text Back number on flyers or adverts which will drive traffic to specifically generated event pages, post sponsor logos or provide helpful directions. Using SMS marketing tools will increase your attendance and marketing reach for your event or festival by providing your mobile attendees access to quick relevant information on the go.

With this communication organisers have a better opportunity to get people to opt-in for other subscriptions. This then adds to the size and effectiveness of your database for future SMS services and marketing opportunities. Also, by texting at regular intervals, customers are reminded of products or services which help keep customers from straying to competitors.


Utilising SMS services allows critical event information to be shared quickly, as well as creative lead generation via interactive texting which can only be of benefit to the attendee and event promoter alike.

With SMS Text Messaging you can:

image003 Send information about the event image004 Generate detailed reports
image005 Create external links to Facebook, Twitter etc. image006 Create a short code to share information and build a SMS list
image007 Send bulk SMS with live and after the event announcements image008 Create lead generation forms for attendees to opt-in to the list
image009 Create a text-to-win campaign to build the attendee database image010 Generate unique mobile auto responders to thank attendees
image011 Set scheduled SMS notifications and confirmations image012 Create a TextVote generating interaction and opinions
image013 Text event info with an embedded URL linked back to your web site image014 Send SMS messages about forthcoming events
image015 Create a TextSurvey a week after the event to gain valuable customer feedback image016 Make it easy for your customers to unsubscribe. By confirming ‘text ‘STOP’ to opt-out’

Text Campaign will enable you to quickly and professionally construct and execute your own text-message marketing campaigns. Whether you are sending out 100 messages or one hundred thousand messages, Text Campaign will deliver your message to your audience, swiftly and reliably.

With Text Inbound you can publish your SMS phone number to your clients, prospective clients, colleagues and partners, and receive their text messages in to your organisation, arriving with you within seconds of the message being sent. By creating keywords for your Text Inbound number, you can run many different services or promotions on your number at no additional cost. On the same number you could run an SMS vote service, a text competition, and a simple auto-response service.

TextAnywhere also provides Short Code numbers and Keywords (for example, INFO on 84025) to assist with text message marketing campaigns. These Short Code numbers and Keywords can be used as a convenient way to enable people to contact you by text message, with you optionally sending back a thank-you SMS message.

Contact Us: Our friendly Customer Service Team is here to help should you need any further information or assistance so please get in touch. Tel 08451 221 302 or you can email us at [email protected].

Happy Texting from all at TextAnywhere

Get in touch

Send and receive a variety of SMS communications including ad hoc updates and much larger campaigns, in just a few clicks.

Start your free trial today

Try our platform; you’re only a few clicks away

  • 20 free credits
  • Full platform access
  • No commitment or credit card required