SMS Marketing: How the Advertising Industry Benefits

8 August 2022

Advertisers and marketers have quickly worked out how to score the quickest and most successful engagement with their target audience. To be a good advertiser, you need to sit apart from the rest and be able to develop marketing campaigns to a very high standard.  You need to be ready to use cutting-edge techniques to seek a maximum return on your marketing investment. Currently, the best way to do this is through SMS marketing. 

Text message advertising is the fastest and most efficient way to reach your target audience and is now becoming the preferred method of advertising and transactional communications. With an open rate of 97% and an extremely fast read rate, you can see why. So why not reach as many customers as possible in the simplest way possible.  

The Main Benefits of using SMS Marketing for the Advertising industry 

It saves time and money 

SMS advertising is more cost-efficient. A short text message cuts down the need for lengthy email ads that take 4 times the amount of time to get noticed than a text.  It can save hours of time and money on cold calls or follow-up calls. Keep your carbon foot-print low by cutting down on mail campaigns, leaflets, and posters. Bulk SMS is a much cheaper and timely alternative to traditional methods. 

It’s instant and extensive 

Not only can you reach customers instantly, you can  track the success of engagement, within minutes.  With our platform, you will quickly start to see who your text has reached and at what time. Need to get the message out to a lot of people?  No problem! Bulk SMS allows you to send out to the masses, anywhere in the world and across any network.  Quick alerts can be sent out at the touch of a button, great for time-critical promotions such as flash sales. 

Email promotions are not something that many users open on the go, as most people only have the time for a quick glance.  With text message marketing, providing your messages are short and concise, you can reach your intended recipients almost anywhere; in the gym, on the couch, or in bed.  Don’t even get us started on how many smartphone owners take their devices to the bathroom with them! 

Engage with your own subscribers 

Connect with the people who want to hear from you. By using the Opt-in/Opt-out function, you only reach the right people. Protect your reputation from becoming one of those advertisers that ruthlessly plagues people with incompatible promotions or without their consent.  

When you maintain your database by keeping it up-to-date, you will be able to target your campaigns specifically to those who are interested rather than everyone. You may wish to introduce a new product to a particular target market.

Brand Loyalty 

Once you get started, you can send out SMS marketing messages and alerts for many things, including:   

  • Flash Sales 
  • Special Discounts 
  • Competitions 
  • Surveys 
  • Feedback 
  • News and updates

We all love feeling special and important. Let your engagers know that they are the first to hear about the things that interest them. You can make sure they know that the SMS marketing messages you send to them are exclusive to your subscribers and that they will be the first to hear about your news, updates, discounts, and much more.   

Your customers will be getting to know your organisation at the same time that your organisation is getting to know them. It’s how advertisers build a relationship with end-users. It promotes brand loyalty and will keep your audience coming back to you time after time. The name of your business will be fresh in their minds and instantly accessible on their smartphones. You can literally be with them everywhere they go. 

Once you have a hook, you can use SMS marketing messages to nurture leads by staying in touch.  Stay close and your business will be the first one that comes to mind when your consumers are ready to act.  

Call-to-action success 

By reaching people by SMS marketing messages, you have already broken down the communication barriers that are a turn-off for consumers and engagers. They no longer have time for you to call them and they have hundreds of emails a week to trawl through – many of which are binned without even being opened. Receiving advertising communication directly to their favourite device is far more welcomed and is proven to increase the success of your call-to-action. Many organisations have already seen a huge ROI by introducing text message advertising and bulk SMS

Drive traffic to your website 

With the clever use of marketing tools, you can use your SMS marketing messages to attract more website traffic. Add links and QR codes that take your recipients straight to the heart of the action. Ensure the platform is prepared for their arrival so that they can access your deals, promotions, or news instantly without having to search around.   

Whatever you are advertising, you could greatly benefit by moving your marketing campaigns over to SMS marketing messages. It works for a vast variety of industries… 

  • Retail 
  • Charity 
  • Finance 
  • Automotive 
  • Legal 
  • Personal services  
  • Estate agents 
  • Travel 
  • Plus, many more 

Upgrade your advertising today and start a free trial to see where SMS marketing for advertising could take your business.

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