What’s the best way to calculate ROI for my SMS marketing?
No matter what type of business you are in, there are a number of ways that you can potentially integrate SMS Marketing into your business communications strategy. SMS marketing is very cost effective and will save you money from your regular advertising budget whilst adding value to your customers and generating sales.
Calculating ROI from your SMS marketing activity will typically be carried out in the same way as any other marketing campaign, for example, cost versus revenue. The metrics are open for you to choose depending on what results you are trying to measure.
We have put together a marketing guide that takes you through preparing an SMS campaign and doing it in such a way that you can track the success of the campaign through Google Analytics.
For more information please see our Measureable SMS Marketing Guide.
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