How successful are my campaigns really?
It is important to measure success based on the goals and targets you initially set out to achieve.
Like any marketing platform if you are not sure what you want to achieve by utilising a marketing medium then how can you deem it successful or not? TextAnywhere offers reporting and responses via email, mobile and report. This allows you to see how many users respond and if those responses are positive. A good example of this would be using a keyword to monitor response, i.e Text ‘CALL’ if you’re interested in a call back from one of our experts. You can then gauge from number of recipients who have received the message, against the number who responded CALL. Take this one step further by matching the response number to an actual sale and you can calculate a realistic return on investment (ROI).
If you require further help please call our Customer Care team on 08451 221 302.