What analytics tools should I use to track my SMS marketing campaigns?
In order to track the hyperlinks within your SMS marketing messages, and who clicks on them and what they then go on to do, it is essential that you use an analytics tool to follow user behaviour and conversions.
It is vital that you monitor your results and collect data in order to judge the ongoing and overall success of your SMS marketing campaign, and to optimise future campaigns for improved results.
There are several free and paid-for analytics tools that are available on the market. However, by far and away the most popular application is Google Analytics, due to its advanced functionality and, of course, because it is free to use.
TextAnywhere recommends researching a few analytics tools, and using the one that offers you the full reporting that you need to understand your data and aid your future marketing decisions.
For more information on tracking the success of your SMS marketing campaigns, you can read our Measurable SMS Marketing Guide here.
If you would like to find out more information about TextAnywhere’s solutions please call our Customer Service team on 08451 221 302.